MARY KAY INDIA CASE STUDY

For the weekly class assignment, and based on my learning during the class session. Mary Kay is a trademark that was created by Mary kay Cosmetics in 1963 with the help of her son, aged 20. Mary launched her business saving $5,000 on her own. Mary Kay Cosmetics is a leading retailer of cosmetic products, such as skincare and color cosmetics. Also, other products like, Makeup, Body& Sun, Fragrance, and gifts. Nowadays, the women's cosmetics industry is booming, as more and more women all over the world are taking care of both their skin and the appearance of their skincare goods. As a result of that, the company's yearly sales are more than $2.5 billion. Mary Key's products can be found in 5 different countries: China, Russia, the United States, Mexico, and India. Also, other Asian pacific countries represent the major growth opportunities for this brand. these countries are Australia, Honk Kong, Korea, Malaysia, New Zealand, The Philippines, Singapore, and Taiwan. In addition to that, the brand's attribution and the benefits of such a brand are assisting women to achieve their full potential. In the same way, Mary Kay also helps women to find their internal harmony and to discover their true potential, as the founder of this company stated. With regard to the information that should be included in a written positioning statement for Mary Kay, she may be able to offer more product information rather than practical training.

Concerning the second question, I would suggest that market study on a global scale could help companies expand rapidly on an international scale if cultural and economic assessments are studied. As far as the position statement is concerned, it takes many forms, as I will quote. First of all, the target market and the needs. The second is the product, the service, and the brand. I can say that the middle class of women is going to choose the Mary Kay cosmetics product for the inside of their beauty at a very reasonable and affordable cost. Furthermore, I would suggest for Mary Kay to create motivational and entrepreneurial programs for women in all the countries that I cited before. Moreover, the brand needs to perform monitoring and review the progress of their variant products. Then I would suggest providing their customers with unconditional support, such as the service after the sale.

For the third question, "Whether Mary Kay is a global brand or not", my answer is yes. Since it is mentioned in the case study article. Half of Mary Kay's annual sales come from the foreign market. Indeed, the Mary Kay company focuses not only on funding sources, but also on organizational structure and marketing production. 

When it comes to my suggestion for Mary Kay management. first of all, they must create a market in the middle east. Specifically in the gulf countries in order to attract Arab women. Secondly, they have to sponsor events. For example, fashion weeks… Finally, Mary Kay must focus on producing bio products based on natural oils.